I've compiled all the text from 26 randomly chosen travel brochures I picked up in gas stations, tourist information centers and park offices from East London to Cape Town and put them into a Wordle to show the most common words found in these brochures. The big winner? 'Experience,' which was used 45 times in these 26 brochures. This was closely followed by 'game,' at 41. Some other top scorers: Africa (27), African (21), safari (22), unique (20), free (19), forest (15), nature (14), enjoy (13), wild (13), wildlife (12), great (12), and conservation (11). The top animals were elephant (17), cheetah (15) and ostrich (14).
This is a very small sampling of brochures, even out of my own collection, but I did find it interesting that the top word was Experience. They're not advertising just to see or do things, but to experience them. There is also clearly an emphasis on game and nature based tourism, which greatly dominate the mainstream South African tourism industry.
I'm sure there must be a way to make this Wordle image bigger without it looking blurry, but it's not working for me. If someone knows the trick, please share. As is, you can click on it to see the full-size image.